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Data Collection, Security, and Use

Data is the fuel that powers Europe’s fast-growing digital economy. Data helps companies understand how to identify and reach potential customers and potential employees, and also improves business efficiency and profitability.

Companies that collect your data must treat it responsibly, but proposals to restrict data collection must appreciate that anonymous data and large data sets are essential inputs for digital tools that power small business. Data-driven marketing, advertising and business services can be the difference between a small business that thrives and one that falters – and Government restrictions on data usage could make all of these services less effective and more expensive.

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Featured

New Research: 93% of European Small Businesses Use Targeted Ads

Jan. 19, 2022 (BRUSSELS) — As the European Parliament considers proposals to ban targeted advertising, a new survey shows that 93% of European small business leaders have embraced data-driven advertising that enables advertisers to reach recipients based on products and services that interest them, 76% percent called targeted ads valuable and 34% say they are…

Covid-19 Widened Inequalities. Digital Tools Can Close the Gap

As well as its more obvious effects, one of the most noticeable aspects about the global pandemic was that it further widened existing divides. Women, low-income workers, the youngest and the poorest were hit extremely hard.

European Parliament Spares European Small Businesses in DMA Vote

The Connected Commerce Council (3C), a global small business organisation with more than 2,000 digitally empowered European members, applauded today’s European Parliament plenary vote that rejected radical amendments to the Digital Markets Act (DMA) and maintained important compromises crafted in the Parliament’s Internal Markets Committee (IMCO). Some MEPs submitted last-minute amendments that would have effectively…