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Data Collection, Security, and Use

Data is the fuel that powers Europe’s fast-growing digital economy. Data helps companies understand how to identify and reach potential customers and potential employees, and also improves business efficiency and profitability.

Companies that collect your data must treat it responsibly, but proposals to restrict data collection must appreciate that anonymous data and large data sets are essential inputs for digital tools that power small business. Data-driven marketing, advertising and business services can be the difference between a small business that thrives and one that falters – and Government restrictions on data usage could make all of these services less effective and more expensive.

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