Particularly during the COVID-19 pandemic, small businesses increasingly rely on large technology platforms’ free and low-cost tools and services to support basic operations, including advertising and marketing at home and accessing new markets. If Europe’s “modern” digital framework restricts platforms’ scale, or ability to offer new and innovative services, small businesses will inevitably pay more for digital services or perhaps lose some services altogether. Competition oversight is important, but government must take a broad view of the entire economy in order to avoid unintended consequences that could devastate small businesses.
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New Research: 93% of European Small Businesses Use Targeted Ads
Jan. 19, 2022 (BRUSSELS) — As the European Parliament considers proposals to ban targeted advertising, a new survey shows that 93% of European small business leaders have embraced data-driven advertising that enables advertisers to reach recipients based on products and services that interest them, 76% percent called targeted ads valuable and 34% say they are…
Covid-19 Widened Inequalities. Digital Tools Can Close the Gap
As well as its more obvious effects, one of the most noticeable aspects about the global pandemic was that it further widened existing divides. Women, low-income workers, the youngest and the poorest were hit extremely hard.
European Parliament Spares European Small Businesses in DMA Vote
The Connected Commerce Council (3C), a global small business organisation with more than 2,000 digitally empowered European members, applauded today’s European Parliament plenary vote that rejected radical amendments to the Digital Markets Act (DMA) and maintained important compromises crafted in the Parliament’s Internal Markets Committee (IMCO). Some MEPs submitted last-minute amendments that would have effectively…