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New Research: 93% of European Small Businesses Use Targeted Ads

Jan. 19, 2022 (BRUSSELS) — As the European Parliament considers proposals to ban targeted advertising, a new survey shows that 93% of European small business leaders have embraced data-driven advertising that enables advertisers to reach recipients based on products and services that interest them, 76% percent called targeted ads valuable and 34% say they are…

Covid-19 Widened Inequalities. Digital Tools Can Close the Gap

As well as its more obvious effects, one of the most noticeable aspects about the global pandemic was that it further widened existing divides. Women, low-income workers, the youngest and the poorest were hit extremely hard.

European Parliament Spares European Small Businesses in DMA Vote

The Connected Commerce Council (3C), a global small business organisation with more than 2,000 digitally empowered European members, applauded today’s European Parliament plenary vote that rejected radical amendments to the Digital Markets Act (DMA) and maintained important compromises crafted in the Parliament’s Internal Markets Committee (IMCO). Some MEPs submitted last-minute amendments that would have effectively…

Report shows that Swedish small businesses fared better thanks to digital tools

Thanks to the widespread use of digital tools, Swedish small businesses fared better during the pandemic than small businesses in many other countries in Europe. This is shown by a comprehensive survey of more than 5,000 small businesses, of which 300 Swedish companies participated. The report, Digital Driven: Sweden, commissioned by the Connected Commerce Council…

Rapport visar att svenska småföretag klarat sig bättre tack vare digitala verktyg

Tack vare en utbredd användning av digitala verktyg klarade sig svenska småföretag bättre under pandemin än småföretag i många andra länder i Europa. Det visar en omfattande undersökning som fler än 5 000 småföretag, varav 300 svenska företag deltagit i som presenteras i rapporten Digital Driven: Sweden. Rapporten framtagen på uppdrag av Connected Commerce Council…

New Research: Finnish Small Businesses Benefit from Digital Safety Net

A new report shows Finnish small businesses that adopted digital technologies sooner and more aggressively during COVID-19 outperform on revenue more digitally skeptical businesses by 1.9x. Digitally Driven: Finland, a study commissioned by the Connected Commerce Council (3C) in conjunction with Google and Greenberg, of more than 300 Finnish small businesses, provides a clear correlation…

New Research: Denmark’s Small Businesses Benefit from Digital Safety Net

A new report shows Danish small businesses that adopted digital technologies sooner and more aggressively during COVID-19 reported hiring an average of 23 employees during COVID-19 compared to more digitally skeptical businesses that was hiring zero. Digitally Driven: Denmark, a study commissioned by the Connected Commerce Council (3C) in conjunction with Google and Greenberg, of…

Five Tips For Small Businesses To Maximize Holiday Sales

As small business sellers prepare for a busy holiday season, the Connected Commerce Council today released five tips to help small businesses reach more customers and maximize sales during the holiday sales. 3C’s five tips for maximizing sales are:   Diversity sales methods A new study shows that small businesses that use several ways of selling…

Small Businesses warn MEPs that DMA will harm their business

Brussels – November 22, 2021, Hundreds of company owners across Europe signed a letter to the European Parliament, calling on MEPs to defend SMEs during today’s vote of the European Commission’s proposal for the Regulation of Digital Markets (DMA – Digital Markets Act). While understanding the “good intentions” of the European Commission, in the letter,…

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